The China-Brazil "Green Passport Beef" cross-border traceability project meeting was held in Brazil from May 5 to 9, 2026. The delegation of GS1 China, led by General Manager Mr. Yue Shanyong, attended the meeting.

The meeting aimed to deepen bilateral cooperation on the "Green Passport Beef" cross-border traceability project. During the meeting, the delegation held working meetings in Cuiabá and São Paulo with the Mato Grosso State Secretariat for Economic Development, the Mato Grosso State Meat Institute (IMAC), and the technical institution FGV (Fundação Getulio Vargas). The two sides conducted in-depth exchanges and reached broad consensus on topics including technical standards alignment, data security mechanisms, and pilot project implementation.

At the meeting, Mr. Yue Shanyong delivered a speech, extending sincere thanks to the Brazilian side for their warm invitation and commending the important role of Mato Grosso, as a major agricultural state in China-Brazil agricultural trade. He noted that the talks had further clarified the cooperation framework regarding harmonization of technical standards, data connectivity, and mutual recognition of traceability systems. This represents a crucial step in implementing the spirit of bilateral food safety cooperation, will accelerate the launch of pilot projects, bring more green and reliable Brazilian agricultural products into the Chinese market, and contribute technical strength to China-Brazil trade based on mutual trust.

This meeting marks an important initiative to deepen China-Brazil cooperation in the field of agricultural product traceability. By adopting GS1 global standards and integrating them with Brazil's "Green Passport" system, both sides are committed to building an end-to-end traceable supply chain from farm to table, providing safer and higher-quality products for consumers in both countries.

Through this meeting, GS1 China leveraged technical services to facilitate diplomatic efforts, expanded China’s influence, and contributed to the development of mutual trust in China-Brazil trade.